The objective is to develop a visual direction for Vito Coffee that effectively targets the identified market segments while differentiating itself from competitors like Starbucks. The visual direction should capture the essence of Vito's target audience, their urban-ish, on-the-go lifestyle, early adoption of technology, preference for healthy-ish options, social consciousness, adaptability, and expanding delivery service.
The visual direction for Vito Coffee revolves around a contemporary, vibrant, and inclusive aesthetic that resonates with the target audience. It should evoke a sense of premium quality, convenience, and an urban lifestyle while emphasizing Vito's commitment to sustainability and positive change.
Light Edition
Embrace the delicate allure of light coffee, a gentle and subtle indulgence. Its delicate flavors dance on your palate, offering a refreshing and nuanced experience. With a smooth and crisp finish, light coffee is perfect for those seeking a milder yet satisfying cup that brightens their mornings and uplifts their spirits.
Classic Edition
Indulge in the timeless allure of classic coffee. Rich, aromatic, and comforting, it's a familiar companion that never fails to awaken your senses. Savor the balanced flavors and smooth texture as it envelops you in a nostalgic embrace, reminding you why classic coffee will forever hold a special place in your heart.
Strong Edition
Strong coffee delivers a bold and stimulating experience for those who crave intensity. Each sip packs a punch, awakening your taste buds with its robust flavor profile and empowering aroma. Fuel your day with the unmistakable strength and kick that only a strong cup of coffee can provide.
